Intro
Located on the Scandinavian Peninsula, the city of Stockholm initially gained importance as a mining region and later as a valuable port city because of easy access through the many waterways. The name “Stockholm” translates roughly into the city between the bridges, a reference to the value of the port.
Stockholm, Sweden’s economic, cultural, and media center, spreads over 14 isles by the Scandinavian peninsula. With over 700 years of history and high immigration rates, a rich, multidimensionality has been achieved in the welcoming swedish culture.
Located on the Scandinavian Peninsula, the city of Stockholm initially gained importance as a mining region and later as a valuable port city because of easy access through the many waterways. The name “Stockholm” translates roughly into the city between the bridges, a reference to the value of the port.
Stockholm, Sweden’s economic, cultural, and media center, spreads over 14 isles by the Scandinavian peninsula. With over 700 years of history and high immigration rates, a rich, multidimensionality has been achieved in the welcoming swedish culture.
Our Brand
Stockholm has been branded "the capital of Scandinavia", emphasizing the centrality of the city as a destination for culture, economy, and travel. Stockholm's countryside provides visitors a more natural experience in addition to the excitement of city life. The large amount of restaurants, nightclubs, and cafes maintains the city's label as a "lifestyle destination," in the hub of the cultural center of Scandinavia. Sweden prides itself on being a shopping center and emphasizes fashion. Rather recently, Stockholm began branding the location for foreign tourism.
The six main branding terms used to describe the dimensions of tourism in Stockholm are as follows: exotic, clean and healthy, nature and archipelago, cultural diversity, young and trendy, and ecological destination. The below chart explains each dimension of the brand of Stockholm, emphasizing positive and negative impacts the city faces with labels. For most American travelers, the drawing qualities of Stockholm center on the region's cultural diversity and trendiness. Older travelers find the new culture a replacement of classic history of the area, but young travelers enjoy the mixed experience of night clubs, festivals, ancient castles, and historical museums. The cultural diversity of the area includes the rich history of kingdoms and realms with tremendous drawing power for those visiting from an area such as the United States with a much shorter past.
Stockholm has been branded "the capital of Scandinavia", emphasizing the centrality of the city as a destination for culture, economy, and travel. Stockholm's countryside provides visitors a more natural experience in addition to the excitement of city life. The large amount of restaurants, nightclubs, and cafes maintains the city's label as a "lifestyle destination," in the hub of the cultural center of Scandinavia. Sweden prides itself on being a shopping center and emphasizes fashion. Rather recently, Stockholm began branding the location for foreign tourism.
The six main branding terms used to describe the dimensions of tourism in Stockholm are as follows: exotic, clean and healthy, nature and archipelago, cultural diversity, young and trendy, and ecological destination. The below chart explains each dimension of the brand of Stockholm, emphasizing positive and negative impacts the city faces with labels. For most American travelers, the drawing qualities of Stockholm center on the region's cultural diversity and trendiness. Older travelers find the new culture a replacement of classic history of the area, but young travelers enjoy the mixed experience of night clubs, festivals, ancient castles, and historical museums. The cultural diversity of the area includes the rich history of kingdoms and realms with tremendous drawing power for those visiting from an area such as the United States with a much shorter past.